I’m a freelance consultant with over 15 years of experience helping businesses navigate digital change. My work spans AI, analytics, and product development—focusing on turning complex challenges into clear, people-focused solutions.

I advise organisations on how to make practical, responsible use of new, upcoming, and existing technology. The goal is always the same: make technology work for people, not the other way around. Whether it’s shaping digital strategy, improving data governance, or getting a new product to market, I help teams cut through the noise and make better decisions.

A big part of what I do is communication—explaining complex ideas in a way that actually lands. That might mean visual storytelling, simplifying technical concepts, or designing systems people can actually use. I bring together design, data, and strategy to create solutions that stick.

Alongside client work, I take on non-executive roles—particularly where there’s a need to bridge the gap between technical teams and decision-makers. I’m often brought in to make sense of complex topics like data strategy and to help boards ask the right questions, not just the obvious ones.

I’ve done some guest lecturing, including at Aston Business School, and have spoken at industry events and public forums on topics like AI and digital transformation. If you’ve heard me speak, you’ll know my approach isn’t exactly conventional—but it’s usually fun, and at the very least, memorable.